Creator-Led Casting for Airrack

YouTube • Creator-led formats • Casting strategy and execution

CastingHaus serves as the casting partner for Airrack, providing casting strategy and execution to source authentic, camera-ready talent that supports large-scale, social-first content.

Casting Scope

CastingHaus supports creator-led content for Airrack through casting strategy and execution, sourcing participants and talent aligned with format tone, audience expectations, and production scale.

Why This Matters

Why Creator-Led Casting Is Different

Creator-led formats require a different casting approach than traditional unscripted television. Casting decisions must support authenticity, speed, repeatability, and audience trust at scale.

Results / Applications

Applications

Our work supports creator-led formats across YouTube, social-first platforms, and brand-integrated campaigns, helping creators and partners execute high-volume, high-impact content.

Working with a creator or building a creator-led format?